Innovation

Innovation refers to the process of creating and implementing new ideas, products, services, or methods that significantly improve upon existing standards. It encompasses the introduction of novel concepts that add value or meet unmet needs in society or within industries. Innovation can occur in various forms, including technological advancements, improvements in processes, and the development of new business models. It plays a crucial role in driving economic growth, enhancing competitive advantage, and addressing challenges across different sectors. Innovation is often characterised by creativity, experimentation, and the willingness to challenge the status quo.