
Rivian na SXSW: Uma Nova Era Ousada em Patrocínios de Festivais
Rivian spearheaded a groundbreaking sponsorship at the SXSW festival in Austin, Texas, marking a shift to exclusive brand involvement. This two-year exclusive deal with SXSW spotlights Rivian and shifts away from the traditional “super sponsor” model of multiple brands. Rivian’s partnership centres