Greenwashing

Greenwashing is a deceptive marketing practice where a company or organization exaggerates or falsely claims to be environmentally friendly in order to enhance its public image and appeal to eco-conscious consumers. The term combines "green," referring to environmentally sustainable practices, with "whitewashing," meaning to gloss over or cover up unpleasant facts.Greenwashing can take many forms, such as misleading advertising, selective disclosure of positive information while omitting negative facts, or using ambiguous language that implies environmental benefits without substantiating them. This practice is often criticized because it can mislead consumers who are trying to make environmentally responsible choices and can undermine genuine efforts to promote sustainability and combat environmental issues.